Developing a Product Commercialisation Plan

20 Nov 2019

All competitors who apply to the Longitude Prize (LP) are required to submit an overview of their product commercialisation plan (CP) as part of their application. This document is intended as a guide to the processes and thinking that should inform that plan. It is not intended to be exhaustive but identifies important issues that should be considered when devising this plan.

This guidance is also intended for product developers planning to apply for the LP, to ensure that issues that impact the ability to reach markets such as the UK, other developed countries and lower and middle income countries (LMIC) countries are considered at an early stage, so that risks and costs can be more efficiently addressed.